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Course Description

The ability to write clearly and directly is highly prized in organizations. This course focuses on improving business writing. The ideas, techniques, and checklists in this course apply to all forms of business writing: memos, reports, brochures, proposals, presentations, catalogs, and websites. Other topics include formal and informal outlining techniques, how to revise for wordiness, unnecessary phrases, redundancy and jargon, and the appropriate use of email in an organizational setting.

This online course should take about four to six hours to complete. Students will have access to the course content for 30 days from the time of registration.

After completing this course, students should be able to:

  • Recognize the difference between ineffective and effective writing
  • List and define the four major factors of effective writing (clarity, tone, organization, and delivery)
  • Recognize the role of the audience in effective communication and the importance of understanding an audience’s needs
  • Employ formal and informal outlining techniques
  • List and recognize techniques for overcoming writer’s block
  • Recognize the importance of and dangers of writing quickly
  • Revise for wordiness, unnecessary phrases, redundancy, and jargon
  • Write more effective emails and recognize the appropriate use of email in an organizational setting
  • Employ checklists for organizing, writing and revising
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