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Course Description

This program is designed to teach learners about digital marketing in the latest technologies of online marketing. Learners will gain practical experience, real world case studies and hands-on utilization of digital marketing tools. With projects and case studies, they’ll acquire the necessary skills to excel in various digital marketing domains. This program covers essential areas such as behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, AI, automation, and emerging technology. We aim to prepare learners for a fast-paced digital world.  All this can be accomplished during times that fit your schedule.

Applies Towards the Following Certificates

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Section Title
Digital Marketing Specialist
Contact Hours
30.0
Delivery Options
Online  
Course Fees
Tuition non-credit $3,195.00
Potential Price Adjustments
Section Notes

Please note that the program schedule dates printed on your receipt are incorrect. The dates printed are for accounting purposes and reflect our fiscal year. Your course begins when you receive the program access email and ends one year later. Please note that the portal in which you enrolled through Duke Continuing Studies is NOT the same portal for the online program. There is a separate log in issued for the program portal.

Within 5 business days after enrollment, you will receive via email a Terms of Use Contract for you to review, sign, and return. Students will not be given access to the program until the Terms of Use are signed and returned. Within 5 business days after returning the Terms of Use, you will receive the access to the program via email. Please note that this email occasionally gets caught in the spam or junk filter / folder, so please keep a lookout for it there. Receipt of that email (i.e., when it appears either in your inbox OR spam/junk folder) begins the time period for your course access. 

We do not give refunds for online programs.

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