Communicating your organization's value-add clearly and compellingly is critical for nonprofits, whether targeting users, donors, prospects, influencers or board members. This workshop offers basic tools and hands-on practice on "must-have" audiences, unique selling propositions, messages that resonate, and effective messaging channels and tactics. During this class, you will begin to develop a strategic communications plan that can help you communicate to the right people the right way, with the right message, at the right time - all in service of advancing your nonprofit's strategic goals. This course is appropriate for any nonprofit leader, staffer or volunteer who wants to help build issue awareness, organizational visibility, and donor base support.
